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THE LOOP
Build Your Syntropic Capacity.
Timeless philosophy for navigating complexity without fragmenting under it.
Most leaders don't fail loudly. They drift. This is applied philosophy for leaders who won't let entropy win.
"Incredible. It’s changed the way I work."
STUART WEBBER, Head of Sport, RB Ōmiya Ardija
Previously Norwich City Sporting Director, Huddersfield Town Director of Football, and Liverpool FC Director of Recruitment
The Silent Problem
Entropy works in the background.
It's the accumulation of complexity without the capacity to integrate it.
Even the best leaders feel it:
Short-termism replaces direction.
Problems multiply without resolution.
Isolation increases as responsibility grows.
Meaning thins as performance demands rise.
You can't optimise your way out. You need a different operating system.
"Massive ideas that make you question who you are, how you live, and what actually matters."
OLIVIA BROWN, Global Head of Talent, Octopus Energy
What The Loop Is
Starting with a 12-month foundation, The Loop is a journey in applied philosophy.
Timeless wisdom made practical for modern complexity.
We build capacity across three domains:
Internal
See clearly. Address drift. Stay solid when the ground moves.
Relational
Create alignment without force. Handle people with wisdom.
Systemic
Syntropise the whole system, not just optimise parts.
The Foundation
Two core movements. Twelve philosophical lenses.
PART 1: BEING WELL
Restoring Inner Steadiness
Before you syntropise systems, you must stabilise the centre.
This phase addresses inner entropy: anxiety, over-control, and identity strain.
The Shift:
From burden to responsibility.
From performance to meaning.
From role-play to conviction.
The Lenses:
Radical Responsibility
Jean-Paul Sartre
From role-based identity to owned choices.
Meaning in Absurdity
Albert Camus
From quiet nihilism to defiant clarity in chaos.
Authenticity Beyond Persona
Friedrich Nietzsche
From executive mask to sovereign centre.
Ethics in Ambiguity
Simone de Beauvoir
From false certainty to good-faith judgement.
Resolute Action
Martin Heidegger
From anxious distraction to facing finitude with urgency.
Conviction Beyond Data
Søren Kierkegaard
From analysis paralysis to committed choices.
PART 2: INTEGRATE
Leading Across Complexity
With a steady centre, attention turns outward.
This phase addresses outer complexity: strategic focus, fragmentation, and systemic disorder.
The Shift:
Align teams without coercion.
Resolve conflict without collapse.
Act systematically, not reactively.
The Lenses:
Whole-Brain Perception
Iain McGilchrist
From fragmented metrics to living wholes.
Process Thinking
A.N. Whitehead
From static plans to adaptive coherence.
Integral Sense-Making
Ken Wilber
From partial interventions to whole-system action.
Value Systems Literacy
Clare Graves
From recurring conflict to developmental fit.
Bioenergetic Capacity
Ray Peat
From burnout cycles to euphoric vitality.
Hope and Legacy
Ernst Bloch
From short-term fixes to futures that inspire.
This is where leadership stops fragmenting.
"The art of progress is to preserve order amid change, and to preserve change amid order."
A. N. WHITEHEAD
How It Works
Philosophy is useless unless lived.
Monthly Group Lab (2 hours)
Live sessions with serious peers. Applied philosophy, not theory.
Monthly 1-to-1 Deep Dive
Your real decisions. Your real disorder. Private work.
Lived Experiments
Philosophy applied in your world. Tracking what compounds.
Wisdom Library
Curated essentials. No dilution. No productivity porn.
Inner Circle
Closed peer group. Honest thinking. Zero politics.
Blackout Confidentiality
Absolute privacy. No exceptions. Ever.
"Life changing. It opened my mind and unlocked a whole new room!"
LOUISE CHEADLE, Founder, teapigs and SPILL Tea
After The Foundation
Some continue into Community (by invitation).
Others advance into deeper phases, which include 48+ thinkers:
  • Discernment: Advanced integration work.
  • Mastery: Sustained syntropic leadership.
Many pair The Loop with One-to-One for intensified work on acute complexity.
This work compounds. The capacity you build doesn't expire.
"The insights I’ve gained have transformed how I lead my team."
STEVE BORTHWICK, Head Coach, England Men's Rugby Team
Previously Leicester Tigers Head Coach and Saracens and England Captain
Your Guides
Decades across sport, business, and education.
We guide:
  • CEOs syntropising culture through hypergrowth
  • Elite coaches building championship systems
  • Founders navigating existential transformation
  • Senior executives reclaiming coherence in complexity
The context changes. The philosophical foundations don't.
Dr John Stoszkowski
Dr David Priestley
Investment
£7,000
Part I or Part II (6 months, stand-alone if fit)
£12,950
Full Foundation (12 months, both parts)
We’ll discuss what’s appropriate after an initial conversation.
If you engage fully and finish the work believing it wasn't worth every penny, we'll refund you in full. No conditions beyond honest commitment.
"Amazing. I've a much richer and more integrated way of seeing the world."
TIM JOHNS, Director, Octopus Electric Vehicles
Next Step
Book a confidential call
An honest conversation about where entropy is showing up and whether The Loop is right for you.
No pitch. Just clarity on fit.
If there's fit, we begin. If there isn't, we'll tell you.
"Transformative. It continues to be invaluable in all aspects of my life."
DARREN BURGESS, Director of Performance, Juventus Football Club
Previously Adelaide FC, Melbourne FC, Arsenal FC, Port Adelaide FC, Liverpool FC, and Football Australia
Most leaders are pulled apart by entropy. You don't have to be.
FAQs
Why philosophy? Isn't that outdated in a world of AI and apps?
Old ideas are the best—they've outlasted every fad. AI churns out information and knowledge, but philosophy builds the wisdom to sort the signal from the noise and turn entropy's mess into syntropy's flow. If you're chasing the next app, good luck. If you want judgement, clarity, and impact that lasts, this is it.
Do I need philosophy experience?
No. You just need an open mind and curiosity. We keep it jargon-free, grounded, and practical. We understand the standard perception of philosophy can be of stuffy academic lecture theatres and dry textbooks, but we guarantee you'll have a laugh and leave every session buzzing with practical ideas.
Time needed outside sessions?
Minimal. No homework. Just apply it in your real world. Our work frees up space in your life; it doesn't pile on more.
What do I get out of it?
A proper compass to steer through noise, change, and complexity. Sharper judgement. True discernment. Coherent alignment between your values and your vision. Energy. Joy. Patience. Self-control. A sense of wonder. A renewed lust for life and a sense you're no longer running on fumes. Relationships and peer groups that will last a lifetime, not more isolation. Most importantly, wisdom that sticks when the shit hits the fan. If you’re really desperate for one, we could probably knock up a certificate from somewhere.
This is pricier than other leadership stuff I've tried?
Yep, it might be. If you want more of the same for less cash, this isn't for you. You'll find plenty of standard leadership stuff elsewhere for less. We don’t do transactional theatre; we’re about quality over quantity, real outcomes, and building relationships that last decades. We also save you time. A serious leader would spend thousands of hours reading to grasp just the basics of what we cover in The Loop—hours they haven't got. That's massive value. Wasting time on the wrong stuff costs even more.
Will I work with John or David?
Either. Both. It depends on you, your context, and your unique needs. Whichever, whoever, whenever, you get depth.
Why so few women philosophers in The Loop?
It's the ideas that count, not the gender of the thinker. If that's your first thought, you might be stuck at stage green in spiral dynamics—we'll cover that too.
Is this like therapy?
No. This is space for thinking, growth, and education—not fixing acute mental health issues. It's for curious folk ready to dig into big ideas, not those in crisis.
What if I'm sceptical about 'syntropy'?
Fair play—scepticism's a start. But syntropy's not woo-woo; it's deliberate alignment countering chaos, boosting vitality where entropy drains you. We've built it from decades in sport, business, and education—proper and tested. Come with doubts; we'll wrestle 'em. If it resonates, great. If not, no hard feelings: we're not for everyone.
How's this different from regular exec or life coaching?
Standard coaching? Surface fixes, quotes from TED talks, feel-good airport books and podcasts. We dig way deeper. This is applied philosophy for high-stakes leaders and performers tired of the usual BS. No optics or affirmations here—just ageless ideas from incredible thinkers, turning isolation and fog into coherence and guts. Clients tell us they leave with a compass that holds, not another notebook of to-dos.
Can I do this remotely, or do you travel?
Remote's spot on—most work's online, flexible for your setup. We travel for in-person if it fits (mainly the UK, but we'll chat about further afield). No messing with fancy venues; it's about the depth, not the postcode. Sessions leave you buzzing, wherever you are.
What's the catch?
No catch—just hard graft. This isn't passive; you'll question assumptions, face limits, and build proper syntropy. It will literally ruin outdated versions of your life and leadership. If you're up for it, the payoff's massive: steadier leading and energy that renews. If you want easy wins, we're not for you. But for those whose decisions count, this changes everything.
What does Syntropise even mean?
Think of it like this. 'Syntropy' is the noun (the state or tendency toward order, integration, and coherence). 'Syntropic' is the adjective (describing something that embodies syntropy). 'Syntropise' is the verb (to make something syntropic; to bring it into greater order, coherence, or alignment). To syntropise is to move from disorder, fragmentation, and reactivity toward coherence, integration, and purposeful action. It’s to align thinking, relationships, and systems with what matters most, creating energy, clarity, and meaningful impact.
What does your logo stand for?
A few things. Not least the letter S and the two founders. It’s also the river Heraclitus talks about that you can’t step in twice. It's the necessary tension and unity of opposites that thinkers like Heraclitus and William Blake speak of, as well as the yin-yang of Taoism. There’s some upward movement through levels akin to the work of Clare Graves and forward-moving syntropic flow. There’s also a hint of an infinity loop too, as well as the process philosophy of Alfred North Whitehead, and the balanced brain hemispheres of Iain McGilchrist. Don’t worry, we can and will share everything with you.
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