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SYNTROPISE®
The Missing Executive Function.
Your strategy won't stick.
Your silos won't break.
Your decisions drain you.
Entropy is winning.
We help leaders build syntropy—the capacity to turn chaos into coherence.
Applied philosophy. No frameworks. Just wisdom that works.
"It opened up my perspective and impacted every part of my life."
FIONA HOWARTH, Founder, Octopus Electric Vehicles
The Problem is Entropy
As complexity scales, disorder compounds:
Drift
Strategy disconnects from execution.
Fragmentation
Silos harden into walls.
Exhaustion
Alignment becomes unsustainable.
More data. More tools. More optimisation.
Less clarity. Less coherence. Less capacity.
You're infobese.
You don't need another dashboard.
You need the opposite of entropy.
The Solution is Syntropy
Syntropy is entropy's countervailing force.
Order from chaos.
Coherence from fragments.
A living whole from broken parts
The best leaders don't fight the disorder. They build the capacity to syntropise.
This isn't executive coaching. It's applied philosophy.
Timeless wisdom that's guided human excellence for centuries, made practical for modern complexity.
We don't teach you to manage the machine.
We teach you to evolve the organism.
Five capabilities. One capacity:
1. Diagnosis
See the strain before the snap.
2. Judgement
Decide from wisdom, not fear.
3. Integration
Build connective tissue, not band-aids.
4. Energy
Run on vitality, not stress.
5. Stewardship
Make the future magnetic.
"Transformative. It continues to be invaluable in all aspects of my life."
DARREN BURGESS, Director of Performance, Juventus Football Club
How We Work
Three paths. One depth. Always tailored.
One-to-One
Private work syntropising your system from the inside. For leaders carrying ultimate accountability.
The Loop
Small cohorts building syntropic capacity together. Deep philosophical work over time.
Community
A closed circle of leaders syntropising the world. Highest altitude. Peer-to-peer truth.
This Is For You If
You're building an organisation that thrives, not just survives.
You're protecting something sacred while complexity scales.
You're done with the politics and BS that don't address the real disorder.
You need to syntropise the system, not just optimise the parts.
"The insights I’ve gained have transformed how I lead my team."
STEVE BORTHWICK, Head Coach, England Men's Rugby Team
This Isn't For You If
You're looking for a framework you can download and delegate.
You want quick fixes or tactical optimisation.
You're not ready to do the deep philosophical work required to build real capacity.
Who We Are
Decades in sport, business, and education.
We bring the presence to challenge you, the humility to serve you, and the humour to keep it human.
Dr John Stoszkowski
Dr David Priestley
Ready?
Syntropy is a capacity that must be built.
It can't be bought off the shelf. It can't be delegated to HR.
The people and organisations that thrive in the coming decades won't be the fastest or the most efficient.
They'll be the ones that can syntropise complexity into coherence.
Start Here
1
Book a confidential call
We'll map where entropy is hiding in your system and whether this work is right for you. No sales patter. Just clarity on fit.
2
Do the work
3
Get the result
Wiser decisions. Steadier leadership. Expanding capacity.
"Life changing. It opened my mind and unlocked a whole new room!"
LOUISE CHEADLE, Founder, teapigs and SPILL Tea
Entropy keeps rising.
Will you?
FAQs
Why philosophy? Isn't that outdated in a world of AI and apps?
Old ideas are the best—they've outlasted every fad. AI churns out information and knowledge, but philosophy builds the wisdom to sort the signal from the noise and turn entropy's mess into syntropy's flow. If you're chasing the next app, good luck. If you want judgement, clarity, and impact that lasts, this is it.
Do I need philosophy experience?
No. You just need an open mind and curiosity. We keep it jargon-free, grounded, and practical. We understand the standard perception of philosophy can be of stuffy academic lecture theatres and dry textbooks, but we guarantee you'll have a laugh and leave every session buzzing with practical ideas.
Time needed outside sessions?
Minimal. No homework. Just apply it in your real world. Our work frees up space in your life; it doesn't pile on more.
What do I get out of it?
A proper compass to steer through noise, change, and complexity. Sharper judgement. True discernment. Coherent alignment between your values and your vision. Energy. Joy. Patience. Self-control. A sense of wonder. A renewed lust for life and a sense you're no longer running on fumes. Relationships and peer groups that will last a lifetime, not more isolation. Most importantly, wisdom that sticks when the shit hits the fan. If you’re really desperate for one, we could probably knock up a certificate from somewhere.
This is pricier than other leadership stuff I've tried?
Yep, it might be. If you want more of the same for less cash, this isn't for you. You'll find plenty of standard leadership stuff elsewhere for less. We don’t do transactional theatre; we’re about quality over quantity, real outcomes, and building relationships that last decades. We also save you time. A serious leader would spend thousands of hours reading to grasp just the basics of what we cover in The Loop—hours they haven't got. That's massive value. Wasting time on the wrong stuff costs even more.
Will I work with John or David?
Either. Both. It depends on you, your context, and your unique needs. Whichever, whoever, whenever, you get depth.
Why so few women philosophers in The Loop?
It's the ideas that count, not the gender of the thinker. If that's your first thought, you might be stuck at stage green in spiral dynamics—we'll cover that too.
Is this like therapy?
No. This is space for thinking, growth, and education—not fixing acute mental health issues. It's for curious folk ready to dig into big ideas, not those in crisis.
What if I'm sceptical about 'syntropy'?
Fair play—scepticism's a start. But syntropy's not woo-woo; it's deliberate alignment countering chaos, boosting vitality where entropy drains you. We've built it from decades in sport, business, and education—proper and tested. Come with doubts; we'll wrestle 'em. If it resonates, great. If not, no hard feelings: we're not for everyone.
How's this different from regular exec or life coaching?
Standard coaching? Surface fixes, quotes from TED talks, feel-good airport books and podcasts. We dig way deeper. This is applied philosophy for high-stakes leaders and performers tired of the usual BS. No optics or affirmations here—just ageless ideas from incredible thinkers, turning isolation and fog into coherence and guts. Clients tell us they leave with a compass that holds, not another notebook of to-dos.
Can I do this remotely, or do you travel?
Remote's spot on—most work's online, flexible for your setup. We travel for in-person if it fits (mainly the UK, but we'll chat about further afield). No messing with fancy venues; it's about the depth, not the postcode. Sessions leave you buzzing, wherever you are.
What's the catch?
No catch—just hard graft. This isn't passive; you'll question assumptions, face limits, and build proper syntropy. It will literally ruin outdated versions of your life and leadership. If you're up for it, the payoff's massive: steadier leading and energy that renews. If you want easy wins, we're not for you. But for those whose decisions count, this changes everything.
What does Syntropise even mean?
Think of it like this. 'Syntropy' is the noun (the state or tendency toward order, integration, and coherence). 'Syntropic' is the adjective (describing something that embodies syntropy). 'Syntropise' is the verb (to make something syntropic; to bring it into greater order, coherence, or alignment). To syntropise is to move from disorder, fragmentation, and reactivity toward coherence, integration, and purposeful action. It’s to align thinking, relationships, and systems with what matters most, creating energy, clarity, and meaningful impact.
What does your logo stand for?
A few things. Not least the letter S and the two founders. It’s also the river Heraclitus talks about that you can’t step in twice. It's the necessary tension and unity of opposites that thinkers like Heraclitus and William Blake speak of, as well as the yin-yang of Taoism. There’s some upward movement through levels akin to the work of Clare Graves and forward-moving syntropic flow. There’s also a hint of an infinity loop too, as well as the process philosophy of Alfred North Whitehead, and the balanced brain hemispheres of Iain McGilchrist. Don’t worry, we can and will share everything with you.
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